How to Create a Follow Button on Facebook

In our interconnected world, staying in touch has never been easier. With platforms like Facebook, you can keep up with friends, family, and your favorite pages in just a few clicks. One key feature that streamlines this process is the option to ‘follow’ someone or something on Facebook. This allows you to see their posts in your News Feed without necessarily being ‘friends’. This sounds simple, right? However, as straightforward as it may seem, the process can be confusing for those not familiar with Facebook’s interface and functionality. Let’s walk through how to create a follow button on Facebook, step by easy step.

how to create a follow button on facebook

Adding a Follow Button on Your Personal Profile

Facebook allows users to follow your public updates without being your friend. To enable this feature, you must adjust your profile settings.

Detailed Steps:

  1. Log in to Facebook: Start by signing in to your Facebook account. Enter your credentials on the login page to access your profile.

  2. Access Settings: Click on the down arrow in the top right corner of the Facebook bar and select ‘Settings & Privacy,’ then click on ‘Settings.’

  3. Navigate to Public Posts: On the left-hand side menu, you’ll see a selection of options. Click on ‘Public Posts’ to control who sees your shared content.

  4. Edit Who Can Follow You: In the ‘Public Posts’ section, find ‘Who Can Follow Me.’ Then, from the drop-down menu, select ‘Public’ to allow others to follow you.

  5. Review Other Settings: In this area, you can also adjust other relevant settings, such as who can comment on your public posts and your public post notifications.


By following these steps, you will have enabled the follow feature on your personal profile, making it possible for any Facebook user to follow your public updates. This increases your reach while keeping your personal circles intact. However, keep in mind that your public updates can now be seen by anyone, which might be a concern if you share sensitive information.

Utilizing a Follow Button on Your Page

For businesses or public figures with a Facebook Page, the follow button is automatically integrated.

Detailed Steps:

  1. Create a Page: If you don’t already have a Facebook Page, create one by clicking on the ‘Create’ button at the top right of your Facebook and selecting ‘Page.’ Follow the prompts to set it up.

  2. Verify Your Page Settings: On your Facebook Page, click ‘Settings’ at the bottom of the left-hand side menu.

  3. Confirm Page Visibility: Make sure your page is published by checking the ‘Page Visibility’ option within ‘General’ settings. Your page should be set to ‘Page published’ for people to find and follow it.

  4. Page Follow Button: On a Facebook Page, the ‘Follow’ button is prominently displayed and automatically enabled.


Pages on Facebook are designed with following in mind, ensuring that interested parties can easily keep up with your latest posts. The clarity of this system means your content has the potential to reach a wider audience with minimal effort. However, as your following grows, remember that managing your Page and engaging with followers will require additional time and attention.

Promoting Your Follow Button

Promote your Follow function to gain more followers, using various Facebook tools and platforms.

Detailed Steps:

  1. Share Your Profile/Page: Start by inviting friends to follow your profile or page. You can share your page or profile on your timeline or in groups.

  2. Utilize Other Social Media: If you have audiences on other social media platforms, share a link to your Facebook profile or page, inviting them to follow you.

  3. Engage with Your Audience: Increase your visibility by actively engaging with others on Facebook—like, comment, and share relevant content and participate in discussions.


Promoting your follow button is crucial for growing your audience. This can broaden your influence on Facebook and create more engagement opportunities. However, be prepared for a potential increase in communication with followers and consider how this may impact your online presence.

Optimizing Your Public Posts

Creating content that’s shareable and engaging will help attract more followers.

Detailed Steps:

  1. Understand Your Audience: Create content that resonates with your audience. Use Facebook Insights to learn what types of content they engage with most.

  2. Post Regularly: Keep your profile or page active by posting regularly. Consistency keeps your followers engaged and attracts new ones.

  3. Use Visuals: Posts with images or videos typically perform better. Make sure they are high quality and relevant to your content.


Optimizing provides value, retains followers, and encourages new ones to follow. Ensure that content stays fresh and aligns with your followers’ interests, or you may see a drop-off in engagement.

Exploring Facebook Ads

Use Facebook Ads to target potential followers based on their interests and demographics.

Detailed Steps:

  1. Access Ads Manager: From your Facebook home page, click the drop-down arrow and select ‘Manage Ads.’ Follow the prompts to create a new ad.

  2. Create a Campaign: Choose ‘Brand awareness’ as your campaign objective. This aligns with wanting to increase followers.

  3. Target Audience: Use the targeting options to define your audience by interests, age, location, and more.


Advertising can significantly increase your followers, but monitor your budget to avoid overspending. Ads can help gain more followers quickly, but growing organically can lead to more meaningful connections.

Integrating Social Plugins on Your Website

Add a Facebook Follow button to your website to let visitors follow you directly from there.

Detailed Steps:

  1. Access Facebook for Developers: Go to the Facebook for Developers site and select the ‘Social Plugins’ then ‘Follow Button’.

  2. Configure the Button: Customize the button’s appearance and the Facebook profile or page URL you want to promote.

  3. Generate Button Code: Click ‘Get Code’ to generate the HTML code for your Follow button.

  4. Embed on Your Website: Copy and paste the generated code into your website’s HTML where you want it to appear.


Embedding a Follow button on your website makes it easy for website visitors to connect with you on Facebook, potentially growing your audience. However, make sure it fits seamlessly with your website’s design to maintain professionalism.

Leveraging Facebook Live

Facebook Live can boost your visibility and encourage new followers.

Detailed Steps:

  1. Announce Your Broadcast: Before going live, let your followers know when to tune in, building anticipation.

  2. Engage During the Broadcast: While live, encourage viewers to follow your profile or Page for more content.

  3. Follow Up on Interactions: After broadcasting, interact with comments and reactions to deepen connections with your viewers.


Facebook Live has the potential to significantly increase your follower count, but it requires comfort with live interactions and the ability to engage viewers in real-time.

Crafting Compelling Content

Quality content is essential for attracting followers.

Detailed Steps:

  1. Highlight Your Expertise: Share your knowledge and insights through posts that showcase your expertise in your field.

  2. Tell Stories: People relate to stories, so use storytelling to communicate your messages in compelling ways.

  3. Encourage Shares: Create content that is so valuable or entertaining that followers are encouraged to share it with others.


High-quality content establishes your authority, attracts new followers, and retains existing ones. Yet, capturing attention online is challenging, and success requires time and creativity.

Interacting with Other Pages and Profiles

By interacting with others on Facebook, you increase the chances of gaining followers.

Detailed Steps:

  1. Like and Comment: Regularly like and comment on other profiles and pages relevant to your niche.

  2. Participate in Groups: Engage in Facebook groups where your target audience is active. Offer advice and support without overt self-promotion.

  3. Collaborate with Influencers: Partner with influencers who can introduce you to their followers, expanding your reach.


Engagement can pay dividends in new followers, fostering a sense of community. However, this strategy must be genuine and consistent for lasting impact.

Monitoring Your Progress

Keep track of your growth and adjust your strategy accordingly.

Detailed Steps:

  1. Use Facebook Insights: Review analytics through Facebook Insights to see how many new followers you’ve gained and which content performs best.

  2. Adjust Tactics: Based on your insights, refine your tactics. If certain posts lead to more followers, create more of that content.

  3. Set Goals: Set realistic goals for follower growth and strategize on how to reach them over time.


Monitoring your progress is key to understanding what works. This insight lets you adapt your approach for better results, though it can require patience and a willingness to experiment.

Consistency Is Key

Maintain a consistent brand voice and posting schedule.

Detailed Steps:

  1. Create a Content Calendar: Plan your posts in advance with a content calendar to maintain a regular posting schedule.

  2. Maintain Brand Voice: Ensure all your posts align with your brand voice, making your page or profile instantly recognizable.

  3. Keep Updated: Stay informed about trends in your industry to keep your content relevant and timely.


A consistent approach solidifies your brand, keeps your audience engaged, and helps attract new followers. Inconsistency, however, can confuse your audience and lead to a stagnating follower count.

In conclusion, creating a follow button on Facebook is just the beginning. By embracing the power of engaging content, strategic promotions, and active online interaction, you can expand your digital footprint and draw a loyal following. With dedication and smart use of Facebook’s features, anyone can cultivate an audience eager to see what they’ll share next.


Q: Will I know who follows me on Facebook?
A: Yes, you can see your followers by going to your profile, clicking on ‘Friends’ below your cover photo, and then on ‘Followers’ if you have any.

Q: Can I remove a follower on Facebook?
A: Yes, you can remove followers by going to your ‘Followers’ list, hovering over next to the person’s name, and clicking ‘Remove.’

Q: Is there a limit to the number of followers I can have on Facebook?
A: No, there is no limit to the number of followers you can have on Facebook. The more engaging and valuable content you provide, the more your audience can grow.

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